DERIVED FROM THE DEROGATORY FRENCH TERM, “NOUVEAU RICHE”, NOUV RICHE REPRESENTS THOSE WHOSE WEALTH HAS BEEN ACQUIRED WITHIN THEIR OWN GENERATION, RATHER THAN BY FAMILIAL INHERITANCE. THE EQUIVALENT ENGLISH TERM IS THE “NEW RICH” OR ”NEW MONEY”
WE APPRECIATE ALL THE LOVE AND SUPPORT AS WE ESTABLISH OURSELVES AS A REPUTABLE BRAND IN THE HIGH END STREETWEAR MARKET. WE ARE ONLY GETTING STARTED! THE BEST HAS YET TO COME.